Our Journey Through Financial Wellness

From a small idea in Cairns to helping thousands of Australians develop healthier relationships with money, our story reflects our commitment to making financial wellness accessible to everyone.

2018

The Beginning: Recognizing the Need

Started as a response to the growing financial stress crisis affecting Australian households. Our founder witnessed firsthand how financial anxiety was impacting mental health and relationships in the Cairns community.

Conducted initial research with 200 local families about financial stress
Developed first prototype of stress assessment tools
Established partnerships with local mental health professionals
Launched pilot program with 50 participants

2021

Digital Expansion & Growth

Recognizing the need for broader accessibility, especially during challenging economic times, we expanded our platform digitally while maintaining our personal approach to financial wellness support.

Launched comprehensive online platform reaching 15,000 users
Introduced mobile-friendly assessment tools and resources
Established partnerships with 25 community organizations
Developed specialized programs for different life stages

2025

Current Impact & Recognition

Today, we've helped over 40,000 Australians develop healthier financial habits and reduce money-related stress. Our evidence-based approach continues to evolve with our community's needs.

Served communities across all Australian states and territories
Achieved 89% user satisfaction rating in independent reviews
Published research in collaboration with Queensland universities
Trained over 100 financial counselors in stress management techniques

Why We Started lorimarenthivo

Back in 2018, our founder Rashid Hensley was working as a financial counselor in Cairns when he noticed something troubling. People weren't just struggling with money — they were drowning in anxiety about it. Traditional financial advice felt cold and disconnected from the emotional reality of financial stress.

The turning point came during a community workshop where participants shared how financial worries affected their sleep, relationships, and overall well-being. That's when we realized financial wellness needed to address both the practical and emotional sides of money management.

Our Core Belief

Financial wellness isn't about having perfect budgets or maximum savings — it's about developing a sustainable, stress-free relationship with money that supports your overall well-being and life goals.

Community workshop participants discussing financial wellness strategies

Looking Ahead to 2026 and Beyond

Our vision extends beyond individual financial wellness to creating systemic change in how Australia approaches money, stress, and mental health.

Educational Innovation

Launching advanced certification programs for financial counselors and mental health professionals, scheduled to begin in September 2025. These programs will integrate financial literacy with stress management techniques.

Community Partnerships

Expanding our network to include workplace wellness programs and healthcare providers. By mid-2026, we aim to partner with 500 organizations across Australia to normalize conversations about financial stress.

Research & Development

Continuing our collaboration with Australian universities to publish evidence-based research on financial stress interventions. Our next major study launches in November 2025, focusing on long-term outcomes of financial wellness programs.